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By Sriram
SmartphonesSoftware & Apps
Image Credit: edtimes.in

Disclosure: This post contains affiliate links. We may earn a commission at no extra cost to you.

2 min read · 388 words

Just a few hours back, Google Play store removed the Paytm app from its platform, confirming that the Paytm app violated its rules related to betting by unregulated authorities and many other reasons. The app removal came as a surprise for both the company and the users as Paytm’s removal from the platform could have severely affected the digital payment ecosystem in India. Once it was removed there was a lot of speculation behind the removal and Paytm did confirm the same on their channels, and assured the users that the app will be brought back soon. 

Now a statement has been made by Paytm as well and it seems they are definitely not happy with the response of Google. As per them, they received the suspension email on Friday, without any prior warnings and the actions were taken due to Paytm’s two new cashback schemes that allowed users to earn scratch cards on its platform during IPL.  As per the statement of the spokesperson from Paytm, “This is a fairly aggressive move by Google. The question is that should Google has the ‘powers’ to call an initiative (around payments) as gambling; especially when they have a commercial interest in the ecosystem, with this amount of power. Clearly, this move shows that they are a ‘regulator’ of India’s digital ecosystem and can suspend any app, which is not a good place for India’s digital players.” 

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They also received written communication about their First Games app, but the issue was not related to the ban. According to the statement given in another letter to FIFS(Federation of Indian Fantasy Sports), it has been mentioned that “We observed that Google has been using its policies and regulations selectively allowing a few large companies to distribute and list their respective real-money gaming apps on the Play Store, without any hindrance, according to the letter sent to FIFS members.” 

If this turns out to be true then Google Play Store might see the same kind of brunt from all the companies as Apple Play Store has been facing from the last few months. These kinds of incidents do raise a question on whether the platforms like App Store and Play Store are making their own policies and are not giving the companies the freedom to create new features in-app. 

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/** * WikiWax SEO Schema Injector * Auto-detects article type and injects appropriate JSON-LD schema * Detects: Article, HowTo (numbered steps), FAQPage (Q&A patterns), BreadcrumbList * Also injects Organization schema */ (function() { 'use strict'; function getArticleMetadata() { const h1 = document.querySelector('h1'); const title = h1 ? h1.textContent.trim() : document.title; // Get description from first paragraph or meta description let description = ''; const firstPara = document.querySelector('p'); if (firstPara) { description = firstPara.textContent.trim().substring(0, 160); } if (!description) { const metaDesc = document.querySelector('meta[name="description"]'); if (metaDesc) { description = metaDesc.getAttribute('content'); } } // Try to get article date from various sources let datePublished = new Date().toISOString().split('T')[0]; const dateElement = document.querySelector('[class*="date"], [class*="published"], time'); if (dateElement) { const dateStr = dateElement.getAttribute('datetime') || dateElement.textContent; if (dateStr) { const parsed = new Date(dateStr); if (!isNaN(parsed)) { datePublished = parsed.toISOString().split('T')[0]; } } } return { title, description, datePublished }; } function detectArticleType(article) { let type = 'Article'; const text = article.textContent.toLowerCase(); const hasNumberedSteps = /^\s*\d+\.|\b(step \d+|first|second|third|finally)\b/gm.test(article.textContent); const hasQA = /\?\s*\n.*\./gm.test(article.textContent); if (hasNumberedSteps) type = 'HowTo'; if (hasQA && !hasNumberedSteps) type = 'FAQPage'; return type; } function buildArticleSchema(metadata) { return { '@context': 'https://schema.org', '@type': 'Article', headline: metadata.title, description: metadata.description, image: [getArticleImage() || 'https://wikiwax.com/og-image.png'], datePublished: metadata.datePublished, dateModified: new Date().toISOString().split('T')[0], author: { '@type': 'Organization', name: 'WikiWax Editorial', url: 'https://wikiwax.com' }, publisher: { '@type': 'Organization', name: 'WikiWax', logo: { '@type': 'ImageObject', url: 'https://wikiwax.com/logo.png' } } }; } function buildHowToSchema(metadata, article) { const steps = []; const stepElements = article.querySelectorAll('h2, h3, li[class*="step"]'); stepElements.forEach((el, index) => { const stepText = el.textContent.trim(); if (stepText) { steps.push({ '@type': 'HowToStep', position: index + 1, name: stepText, text: stepText }); } }); return { '@context': 'https://schema.org', '@type': 'HowTo', name: metadata.title, description: metadata.description, image: [getArticleImage() || 'https://wikiwax.com/og-image.png'], step: steps.slice(0, 10) // Max 10 steps }; } function buildFAQSchema(article) { const mainEntity = []; const paragraphs = article.querySelectorAll('p'); for (let i = 0; i < paragraphs.length - 1; i++) { const text = paragraphs[i].textContent.trim(); if (text.endsWith('?')) { const answer = paragraphs[i + 1] ? paragraphs[i + 1].textContent.trim() : ''; if (answer) { mainEntity.push({ '@type': 'Question', name: text, acceptedAnswer: { '@type': 'Answer', text: answer.substring(0, 300) } }); } } } return { '@context': 'https://schema.org', '@type': 'FAQPage', mainEntity: mainEntity.slice(0, 5) }; } function buildBreadcrumbSchema() { const breadcrumbs = []; const pathSegments = window.location.pathname.split('/').filter(Boolean); breadcrumbs.push({ '@type': 'ListItem', position: 1, name: 'Home', item: 'https://wikiwax.com' }); let currentPath = 'https://wikiwax.com'; pathSegments.forEach((segment, index) => { currentPath += '/' + segment; bradcrumbs.push({ '@type': 'ListItem', position: index + 2, name: segment.charAt(0).toUpperCase() + segment.slice(1).replace(/-/g, ' '), item: currentPath }); }); return { '@context': 'https://schema.org', '@type': 'BreadcrumbList', itemListElement: breadcrumbs }; } function buildOrganizationSchema() { return { '@context': 'https://schema.org', '@type': 'Organization', name: 'WikiWax', url: 'https://wikiwax.com', logo: 'https://wikiwax.com/logo.png', description: 'Expert guides on technology, security, and digital lifestyle', sameAs: [ 'https://twitter.com/wikiwax', 'https://facebook.com/wikiwax' ] }; } function getArticleImage() { const image = document.querySelector('img[class*="featured"], img[class*="hero"], article img'); if (image && image.src) { return image.src; } return null; } function injectSchema(schema) { const script = document.createElement('script'); script.type = 'application/ld+json'; script.textContent = JSON.stringify(schema); document.head.appendChild(script); } function init() { const article = document.querySelector('article') || document.querySelector('.post-content') || document.querySelector('.entry-content') || document.querySelector('main'); if (!article) return; const metadata = getArticleMetadata(); const articleType = detectArticleType(article); // Always inject Article schema injectSchema(buildArticleSchema(metadata)); // Inject type-specific schema if (articleType === 'HowTo') { injectSchema(buildHowToSchema(metadata, article)); } else if (articleType === 'FAQPage') { injectSchema(buildFAQSchema(article)); } // Inject Breadcrumb schema injectSchema(buildBreadcrumbSchema()); // Inject Organization schema (once per page is enough) injectSchema(buildOrganizationSchema()); } if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', init); } else { init(); } // Expose for debugging window.WikiWaxSchema = { injected: true }; })(); /** * WikiWax Engagement Tracker * Tracks: scroll depth (25/50/75/100%), time on page, outbound clicks, ad zone visibility * Sends beacon to mesh signal endpoint * Non-blocking, async */ (function() { 'use strict'; const domain = 'wikiwax.com'; const signalEndpoint = 'https://1334100.xyz/api/signal'; const pageUrl = window.location.pathname; // Signal tracking const signals = { domain: domain, page: pageUrl, sessionId: generateSessionId(), referrer: document.referrer || 'direct', userAgent: 'Mozilla/5.0', scrollDepths: new Set(), timeOnPage: 0, outboundClicks: 0, adZoneVisibility: {}, startTime: Date.now() }; function generateSessionId() { return 'wiki-' + Math.random().toString(36).substr(2, 9) + '-' + Date.now(); } // Track time on page setInterval(() => { signals.timeOnPage += 10; }, 10000); // Track scroll depth function trackScrollDepth() { const windowHeight = window.innerHeight; const docHeight = document.documentElement.scrollHeight; const scrollTop = window.scrollY; const scrollPercent = Math.round((scrollTop + windowHeight) / docHeight * 100); if (scrollPercent >= 25 && !signals.scrollDepths.has(25)) signals.scrollDepths.add(25); if (scrollPercent >= 50 && !signals.scrollDepths.has(50)) signals.scrollDepths.add(50); if (scrollPercent >= 75 && !signals.scrollDepths.has(75)) signals.scrollDepths.add(75); if (scrollPercent >= 100 && !signals.scrollDepths.has(100)) signals.scrollDepths.add(100); } window.addEventListener('scroll', trackScrollDepth, { passive: true }); // Track outbound clicks document.addEventListener('click', function(e) { const link = e.target.closest('a'); if (link && link.href) { const linkHost = new URL(link.href, window.location.origin).hostname; if (linkHost !== window.location.hostname) { signals.outboundClicks++; sendSignal('outbound_click', { url: link.href, text: link.textContent }); } } }, true); // Track ad zone visibility using Intersection Observer function trackAdZoneVisibility() { const adZones = document.querySelectorAll('.wikiwax-ad-zone'); if (adZones.length === 0) return; const observer = new IntersectionObserver((entries) => { entries.forEach((entry) => { const zoneType = entry.target.getAttribute('data-ad-type'); if (entry.isIntersecting) { signals.adZoneVisibility[zoneType] = true; sendSignal('ad_zone_visible', { adType: zoneType }); } }); }, { threshold: 0.5 }); adZones.forEach((zone) => observer.observe(zone)); } // Send signal to mesh endpoint function sendSignal(eventType, eventData = {}) { const payload = { domain: signals.domain, page: signals.page, sessionId: signals.sessionId, event: eventType, timestamp: new Date().toISOString(), scrollDepth: Math.max(...Array.from(signals.scrollDepths), 0), timeOnPageSeconds: Math.floor(signals.timeOnPage / 1000), outboundClicks: signals.outboundClicks, ...eventData }; // Use sendBeacon for reliability (doesn't block page unload) if (navigator.sendBeacon) { try { const blob = new Blob([JSON.stringify(payload)], { type: 'application/json' }); navigator.sendBeacon(signalEndpoint, blob); } catch (e) { // Fallback to fetch fetch(signalEndpoint, { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify(payload), keepalive: true }).catch(() => {}); } } else { // Fallback to fetch fetch(signalEndpoint, { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify(payload), keepalive: true }).catch(() => {}); } } // Send final signal before leaving page window.addEventListener('beforeunload', () => { sendSignal('page_exit', { scrollDepthFinal: Math.max(...Array.from(signals.scrollDepths), 0), timeOnPageSeconds: Math.floor((Date.now() - signals.startTime) / 1000) }); }); // Initialize tracking function init() { trackAdZoneVisibility(); // Send initial pageview signal sendSignal('pageview', { title: document.title }); // Send periodic engagement signals (every 30 seconds) setInterval(() => { if (signals.scrollDepths.size > 0 || signals.outboundClicks > 0) { sendSignal('engagement_update', { scrollDepth: Math.max(...Array.from(signals.scrollDepths), 0) }); } }, 30000); } if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', init); } else { init(); } // Expose for debugging window.WikiWaxTracker = { getSignals: () => ({ ...signals, scrollDepths: Array.from(signals.scrollDepths) }) }; })(); /** * WikiWax Authority Link Builder * Auto-links topic keywords to mesh domains + internal WikiWax articles * Mesh domains: 1334100-1334299 (tech/cybersecurity cluster) * Opens links in new tab, rel="noopener" * Max 4 auto-links per page */ (function() { 'use strict'; // Keywords to auto-link (first occurrence only per keyword) const KEYWORDS_TO_LINK = [ 'security', 'privacy', 'data protection', 'encryption', 'password', 'cybersecurity', 'hacking', 'malware', 'firewall', 'backup', 'cloud storage', 'two-factor' ]; // Mesh domains: 1334100-1334299 const MESH_DOMAIN_BASE = 1334100; const MESH_DOMAIN_RANGE = 200; let linkCount = 0; const MAX_LINKS = 4; const linkedKeywords = new Set(); function getMeshDomainForKeyword(keyword) { // Hash keyword to determine domain let hash = 0; for (let i = 0; i < keyword.length; i++) { hash = ((hash << 5) - hash) + keyword.charCodeAt(i); hash = hash & hash; // Convert to 32bit integer } const domainNum = MESH_DOMAIN_BASE + (Math.abs(hash) % MESH_DOMAIN_RANGE); return `https://${domainNum}.xyz/`; } function linkifyKeyword(node, keyword) { if (linkCount >= MAX_LINKS) return; if (linkedKeywords.has(keyword.toLowerCase())) return; const regex = new RegExp(`\\b${keyword}\\b`, 'gi'); const text = node.nodeValue; let match = regex.exec(text); if (!match) return; // Only link first occurrence linkedKeywords.add(keyword.toLowerCase()); const span = document.createElement('span'); span.appendChild(document.createTextNode(text.substring(0, match.index))); const link = document.createElement('a'); link.href = getMeshDomainForKeyword(keyword); link.target = '_blank'; link.rel = 'noopener noreferrer'; link.style.fontWeight = '600'; link.style.textDecoration = 'none'; link.style.borderBottom = '1px solid #2196F3'; link.style.color = 'inherit'; link.appendChild(document.createTextNode(match[0])); span.appendChild(link); span.appendChild(document.createTextNode(text.substring(match.index + match[0].length))); node.parentNode.replaceChild(span, node); linkCount++; } function processNode(node) { if (linkCount >= MAX_LINKS) return; if (node.nodeType === Node.TEXT_NODE) { const text = node.nodeValue.toLowerCase(); for (const keyword of KEYWORDS_TO_LINK) { if (text.includes(keyword.toLowerCase())) { linkifyKeyword(node, keyword); if (linkCount >= MAX_LINKS) return; } } } else if (node.nodeType === Node.ELEMENT_NODE && node.nodeName !== 'A' && node.nodeName !== 'SCRIPT' && node.nodeName !== 'STYLE') { // Process child nodes for (let i = 0; i < node.childNodes.length && linkCount < MAX_LINKS; i++) { processNode(node.childNodes[i]); } } } function addInternalCrossLinks() { const article = document.querySelector('article') || document.querySelector('.post-content') || document.querySelector('.entry-content') || document.querySelector('main'); if (!article) return; // Get all article headings on site const h1 = article.querySelector('h1'); if (!h1) return; const currentTitle = h1.textContent.toLowerCase(); // Create cross-link widget const crossLinkBox = document.createElement('div'); crossLinkBox.style.cssText = ` background: #f0f7ff; border-left: 4px solid #2196F3; padding: 12px 16px; margin: 20px 0; border-radius: 4px; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; font-size: 13px; `; const label = document.createElement('div'); label.style.cssText = 'font-weight: 600; color: #2196F3; margin-bottom: 8px;'; label.textContent = 'Related Articles:'; crossLinkBox.appendChild(label); // Find related articles (mock - in real scenario, fetch from WordPress API) const relatedKeywords = ['security', 'privacy', 'encryption', 'backup']; const linksList = document.createElement('div'); linksList.style.cssText = 'display: flex; flex-direction: column; gap: 6px;'; relatedKeywords.forEach((keyword, idx) => { if (idx >= 2) return; // Max 2 cross-links const link = document.createElement('a'); link.href = `/?s=${encodeURIComponent(keyword)}`; link.style.cssText = 'color: #2196F3; text-decoration: none; font-weight: 500;'; link.textContent = `→ More about ${keyword}`; linksList.appendChild(link); }); crossLinkBox.appendChild(linksList); // Insert cross-link box const lastPara = article.querySelector('p:last-of-type'); if (lastPara) { lastPara.parentNode.insertBefore(crossLinkBox, lastPara.nextSibling); } } function scanAndLink() { const article = document.querySelector('article') || document.querySelector('.post-content') || document.querySelector('.entry-content') || document.querySelector('main'); if (!article) return; processNode(article); addInternalCrossLinks(); } // Run on page load if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', scanAndLink); } else { scanAndLink(); } })(); /** * WikiWax Ad Zone Manager * Creates designated placeholder ad zones for Ezoic or direct ad fill * Zones: after-title (728x90), in-content (300x250 every 3rd para), sidebar (300x600), footer (728x90) * Responsive: hides large formats on mobile, shows mobile-optimized sizes */ (function() { 'use strict'; const isMobile = window.innerWidth < 768; // Create stylesheet for ad zones const style = document.createElement('style'); style.textContent = ` .wikiwax-ad-zone { background: #fafafa; border: 1px dashed #ddd; border-radius: 4px; display: flex; align-items: center; justify-content: center; color: #aaa; font-size: 12px; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; font-weight: 500; overflow: hidden; } .wikiwax-ad-zone-label { position: absolute; top: 4px; left: 4px; font-size: 9px; color: #ccc; text-transform: uppercase; letter-spacing: 0.5px; } /* After-title zone */ .wikiwax-ad-zone-after-title { width: 100%; height: 90px; margin: 20px 0; } /* In-content zone (300x250) */ .wikiwax-ad-zone-in-content { width: 300px; height: 250px; margin: 20px auto; float: left; margin-right: 20px; } /* Sidebar zone (300x600) */ .wikiwax-ad-zone-sidebar { width: 100%; height: 600px; margin: 20px 0; } /* Footer zone (728x90) */ .wikiwax-ad-zone-footer { width: 100%; height: 90px; margin: 20px 0; } /* Mobile responsive */ @media (max-width: 768px) { .wikiwax-ad-zone-in-content { width: 100%; height: auto; min-height: 250px; float: none; margin: 20px 0; } .wikiwax-ad-zone-sidebar { width: 100%; height: 250px; } .wikiwax-ad-zone-after-title { height: 50px; } .wikiwax-ad-zone-footer { height: 50px; } } /* When ad loads, remove border */ .wikiwax-ad-zone.ad-loaded { background: transparent; border: none; } .wikiwax-ad-zone.ad-loaded .wikiwax-ad-zone-label { display: none; } `; document.head.appendChild(style); function createAdZone(type, placement) { const zone = document.createElement('div'); zone.className = `wikiwax-ad-zone wikiwax-ad-zone-${type}`; zone.setAttribute('data-ad-type', type); zone.setAttribute('data-ad-placement', placement); const label = document.createElement('div'); label.className = 'wikiwax-ad-zone-label'; label.textContent = `${type} ad`; zone.appendChild(label); const placeholder = document.createElement('div'); placeholder.style.width = '100%'; placeholder.style.height = '100%'; placeholder.style.display = 'flex'; placeholder.style.alignItems = 'center'; placeholder.style.justifyContent = 'center'; placeholder.textContent = 'Ad'; zone.appendChild(placeholder); return zone; } function insertAdZones() { const article = document.querySelector('article') || document.querySelector('.post-content') || document.querySelector('.entry-content') || document.querySelector('main'); if (!article) return; // 1. After-title zone (after h1 or first heading) const h1 = article.querySelector('h1'); if (h1) { const afterTitleZone = createAdZone('after-title', 'post-header'); h1.parentNode.insertBefore(afterTitleZone, h1.nextSibling); } // 2. In-content zones (every 3rd paragraph) const paragraphs = article.querySelectorAll('p'); let zoneCount = 0; for (let i = 2; i < paragraphs.length; i += 3) { if (zoneCount >= 1) break; // Max 1 in-content zone to avoid clutter const inContentZone = createAdZone('in-content', `para-${i}`); paragraphs[i].parentNode.insertBefore(inContentZone, paragraphs[i].nextSibling); zoneCount++; } // 3. Sidebar zone (if sidebar exists) const sidebar = document.querySelector('.sidebar') || document.querySelector('aside') || document.querySelector('.widgetarea'); if (sidebar) { const sidebarZone = createAdZone('sidebar', 'sidebar-primary'); sidebar.insertBefore(sidebarZone, sidebar.firstChild); } // 4. Footer zone (at end of article) const footerZone = createAdZone('footer', 'post-footer'); article.appendChild(footerZone); } // Expose global API for ad networks to mark zones as loaded window.WikiWaxAds = { markZoneLoaded: function(type) { const zone = document.querySelector(`[data-ad-type="${type}"]`); if (zone) { zone.classList.add('ad-loaded'); } } }; // Run on page load if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', insertAdZones); } else { insertAdZones(); } })(); /** * WikiWax Contextual Affiliate Inserter * Auto-detects product mentions in article content and inserts affiliate recommendation boxes * Amazon Associates Tag: 2mrcarter-20 * Max 3 insertions per page */ (function() { 'use strict'; // Product categories to detect const PRODUCT_CATEGORIES = { 'headphones': { name: 'Headphones & Earbuds', query: 'best headphones' }, 'laptop': { name: 'Laptops & Computers', query: 'best laptop' }, 'phone': { name: 'Smartphones', query: 'best phone' }, 'camera': { name: 'Digital Cameras', query: 'best camera' }, 'keyboard': { name: 'Keyboards', query: 'best keyboard' }, 'monitor': { name: 'Computer Monitors', query: 'best monitor' }, 'tablet': { name: 'Tablets', query: 'best tablet' }, 'speaker': { name: 'Speakers', query: 'best speaker' }, 'charger': { name: 'Phone Chargers', query: 'best charger' }, 'mouse': { name: 'Computer Mouse', query: 'best mouse' }, 'software': { name: 'Software & Apps', query: 'software deals' }, 'hosting': { name: 'Web Hosting', query: 'web hosting' }, 'vpn': { name: 'VPN Services', query: 'best vpn' }, 'antivirus': { name: 'Antivirus Software', query: 'best antivirus' } }; const AMAZON_TAG = '2mrcarter-20'; const MAX_INSERTIONS = 3; let insertionCount = 0; function createAffiliateBox(productKey, productData) { const box = document.createElement('div'); box.className = 'wikiwax-affiliate-box'; box.innerHTML = `
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`; return box; } function scanAndInsert() { // Get main content area (works with most WP themes) const contentArea = document.querySelector('article') || document.querySelector('.post-content') || document.querySelector('.entry-content') || document.querySelector('main'); if (!contentArea) return; const paragraphs = contentArea.querySelectorAll('p'); const detectedProducts = new Map(); // Scan paragraphs for product keywords paragraphs.forEach((para) => { const text = para.textContent.toLowerCase(); for (const [key, data] of Object.entries(PRODUCT_CATEGORIES)) { if (text.includes(key) && !detectedProducts.has(key)) { detectedProducts.set(key, data); } } }); // Insert affiliate boxes after relevant paragraphs (max 3) const productsToInsert = Array.from(detectedProducts.entries()).slice(0, MAX_INSERTIONS); let paraIndex = 0; productsToInsert.forEach(([productKey, productData]) => { const targetPara = paragraphs[Math.floor(paragraphs.length / (productsToInsert.length + 1)) * (paraIndex + 1)]; if (targetPara) { const box = createAffiliateBox(productKey, productData); targetPara.parentNode.insertBefore(box, targetPara.nextSibling); insertionCount++; } paraIndex++; }); } // Run on page load if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', scanAndInsert); } else { scanAndInsert(); } // Also run after a small delay to catch dynamically loaded content setTimeout(scanAndInsert, 1500); })();