Apple CEO Tim Cook has confirmed that Apple plans to embed more third-party AI models into its operating systems over time. Speaking to CNBC, Cook said Apple’s intention is to work with additional partners as it expands its artificial intelligence capabilities.
Apple has already taken its first major step by integrating ChatGPT into Siri. The company is also preparing support for Google Gemini, with ongoing rumors pointing to potential partnerships with Anthropic and Perplexity.
Apple Has Been Open About Third-Party AI Integrations
This is not the first time Apple has discussed working with external AI providers. Last year, Apple’s software chief Craig Federighi said the company could integrate different AI models, including Google Gemini, in the future.
These comments align with Apple’s broader strategy of maintaining control over its platforms while selectively partnering with outside technologies that improve the user experience.
An AI-Powered Siri Is Coming Next Year
Cook also confirmed that Apple plans to release a more advanced, AI-enhanced version of Siri next year. During Apple’s earnings call on Thursday, he said the company is making good progress on Siri’s development.
He added that Apple remains open to mergers and acquisitions if they help advance its AI roadmap. This echoes similar comments Cook made earlier in the year, reinforcing Apple’s willingness to acquire or partner where it makes strategic sense.
Apple Reports Record Quarterly Revenue
Apple recently announced its Q4 earnings, reporting record revenue of 102.5 billion dollars. This represents an 8 percent increase compared to the same period last year.
Despite the launch of the iPhone 17 last month, Apple has yet to fully deliver on its broader AI plans, which are expected to bring a smarter Siri experience across iPhone, iPad, Mac, and other devices.
AI Search and Google Gemini Could Play a Bigger Role
A recent report from Bloomberg suggested that Apple may partner with Google to build an AI-powered search tool for Siri. Google CEO Sundar Pichai previously confirmed that Google is working on Gemini support for the iPhone, further strengthening expectations of deeper collaboration.
These developments point toward Siri becoming more capable by combining Apple’s software with external AI models.
iPhone 17 Sales and Product Line Highlights
While the iPhone 17 lineup launched last month, analysts believe it makes up only a small portion of Apple’s 49.03 billion dollars in iPhone revenue.
The new lineup includes the iPhone Air, Apple’s thinnest device to date, along with the upgraded iPhone 17 and iPhone 17 Pro. This year, Apple introduced features previously limited to Pro models on its entry-level devices, including an always-on display with ProMotion for smoother scrolling.
Strong Performance Across Macs, iPads, and Services
Apple reported Mac revenue of 8.72 billion dollars and iPad revenue of 6.95 billion dollars. Services revenue reached 28.8 billion dollars, driven by offerings such as Apple TV Plus, Apple Music, Apple Fitness Plus, and Apple Arcade.
The services category also includes high-end hardware like the iPad Pro, MacBook Pro, and the Vision Pro headset powered by Apple’s M5 chip.
What Could Be Next for Apple
With AI integrations expanding and rumors of new products like an iPhone 17e circulating, Apple appears to be setting the stage for a more AI-focused future.
Rather than building everything in-house, Apple seems increasingly comfortable combining its ecosystem with third-party AI models to enhance Siri and other system features.
Frequently Asked Questions
1. Will Apple add more third-party AI models to its devices?
Yes. Tim Cook has confirmed Apple plans to integrate more third-party AI models over time.
2. Which AI models has Apple already integrated?
Apple has integrated ChatGPT into Siri and is working on support for Google Gemini.
3. When will the new AI-powered Siri launch?
Apple expects to release an upgraded, AI-enhanced Siri next year.
4. Is Apple considering acquisitions for AI development?
Yes. Tim Cook said Apple remains open to mergers and acquisitions if they support its AI roadmap.
5. How did Apple perform financially this quarter?
Apple reported record Q4 revenue of 102.5 billion dollars, up 8 percent year over year.
Conclusion
Apple’s decision to embrace third-party AI integrations marks a notable shift in its long-term strategy. By combining its tightly controlled ecosystem with external AI models like ChatGPT and Gemini, Apple aims to deliver a more capable and competitive Siri experience.
With record revenue, ongoing AI development, and openness to partnerships and acquisitions, Apple is positioning itself to remain a major player in the next phase of consumer AI. The coming year could be a defining moment for how Apple balances control, collaboration, and innovation.
