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July 29, 2020

Smartphones Software & Apps

Leveling playing field for developers, says Apple store chief — Image credit: zdnet.com

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2 min read · 290 words

Today, Apple Inc Chief Executive Tim Cook will face U.S. lawmakers’ questions about whether the iPhone maker’s App Store practices give it unfair power over independent software developers. Since Apple has full control over the apps published over the App store, independent developers have claimed that Apple is claiming around 15-30% of commission on many app store purchases.

Also, its prohibitions on courting customers for outside signs-ups, and what some developers see as an opaque and unpredictable app-vetting process. As per independent developers, the App Store was launched in 2008 with low commission rates to attract developers, but the idea has changed now, and the App store is claiming the highest rate of commission right now.

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As per Apple, the App Store provided one set of rules for every developer, without special deals and terms for anyone. When the App Store was launched, placing a product or selling it through a retail store cost 50% expenses and commission, which Apple said was brought down to 30% through their platform. But the apps were only accepted after being reviewed by Apple and using Apple’s billing system. It was done to maintain customer privacy and also provide them a trusted payment system through all apps on the App Store. Since then, developers have been complaining to Apple about the commission rates.

However, Apple feels that the 30% commission is justified as Apple provides an extensive system for developers for which thousands of Appl engineers maintain and test the server. However, developers feel that since Apple and Google have a duopoly on the app market, they should lower down the commission rates for apps on their virtual store. As a developer, you only have two storage options and have no way around the high commission fee.

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/** * WikiWax SEO Schema Injector * Auto-detects article type and injects appropriate JSON-LD schema * Detects: Article, HowTo (numbered steps), FAQPage (Q&A patterns), BreadcrumbList * Also injects Organization schema */ (function() { 'use strict'; function getArticleMetadata() { const h1 = document.querySelector('h1'); const title = h1 ? h1.textContent.trim() : document.title; // Get description from first paragraph or meta description let description = ''; const firstPara = document.querySelector('p'); if (firstPara) { description = firstPara.textContent.trim().substring(0, 160); } if (!description) { const metaDesc = document.querySelector('meta[name="description"]'); if (metaDesc) { description = metaDesc.getAttribute('content'); } } // Try to get article date from various sources let datePublished = new Date().toISOString().split('T')[0]; const dateElement = document.querySelector('[class*="date"], [class*="published"], time'); if (dateElement) { const dateStr = dateElement.getAttribute('datetime') || dateElement.textContent; if (dateStr) { const parsed = new Date(dateStr); if (!isNaN(parsed)) { datePublished = parsed.toISOString().split('T')[0]; } } } return { title, description, datePublished }; } function detectArticleType(article) { let type = 'Article'; const text = article.textContent.toLowerCase(); const hasNumberedSteps = /^\s*\d+\.|\b(step \d+|first|second|third|finally)\b/gm.test(article.textContent); const hasQA = /\?\s*\n.*\./gm.test(article.textContent); if (hasNumberedSteps) type = 'HowTo'; if (hasQA && !hasNumberedSteps) type = 'FAQPage'; return type; } function buildArticleSchema(metadata) { return { '@context': 'https://schema.org', '@type': 'Article', headline: metadata.title, description: metadata.description, image: [getArticleImage() || 'https://wikiwax.com/og-image.png'], datePublished: metadata.datePublished, dateModified: new Date().toISOString().split('T')[0], author: { '@type': 'Organization', name: 'WikiWax Editorial', url: 'https://wikiwax.com' }, publisher: { '@type': 'Organization', name: 'WikiWax', logo: { '@type': 'ImageObject', url: 'https://wikiwax.com/logo.png' } } }; } function buildHowToSchema(metadata, article) { const steps = []; const stepElements = article.querySelectorAll('h2, h3, li[class*="step"]'); stepElements.forEach((el, index) => { const stepText = el.textContent.trim(); if (stepText) { steps.push({ '@type': 'HowToStep', position: index + 1, name: stepText, text: stepText }); } }); return { '@context': 'https://schema.org', '@type': 'HowTo', name: metadata.title, description: metadata.description, image: [getArticleImage() || 'https://wikiwax.com/og-image.png'], step: steps.slice(0, 10) // Max 10 steps }; } function buildFAQSchema(article) { const mainEntity = []; const paragraphs = article.querySelectorAll('p'); for (let i = 0; i < paragraphs.length - 1; i++) { const text = paragraphs[i].textContent.trim(); if (text.endsWith('?')) { const answer = paragraphs[i + 1] ? paragraphs[i + 1].textContent.trim() : ''; if (answer) { mainEntity.push({ '@type': 'Question', name: text, acceptedAnswer: { '@type': 'Answer', text: answer.substring(0, 300) } }); } } } return { '@context': 'https://schema.org', '@type': 'FAQPage', mainEntity: mainEntity.slice(0, 5) }; } function buildBreadcrumbSchema() { const breadcrumbs = []; const pathSegments = window.location.pathname.split('/').filter(Boolean); breadcrumbs.push({ '@type': 'ListItem', position: 1, name: 'Home', item: 'https://wikiwax.com' }); let currentPath = 'https://wikiwax.com'; pathSegments.forEach((segment, index) => { currentPath += '/' + segment; bradcrumbs.push({ '@type': 'ListItem', position: index + 2, name: segment.charAt(0).toUpperCase() + segment.slice(1).replace(/-/g, ' '), item: currentPath }); }); return { '@context': 'https://schema.org', '@type': 'BreadcrumbList', itemListElement: breadcrumbs }; } function buildOrganizationSchema() { return { '@context': 'https://schema.org', '@type': 'Organization', name: 'WikiWax', url: 'https://wikiwax.com', logo: 'https://wikiwax.com/logo.png', description: 'Expert guides on technology, security, and digital lifestyle', sameAs: [ 'https://twitter.com/wikiwax', 'https://facebook.com/wikiwax' ] }; } function getArticleImage() { const image = document.querySelector('img[class*="featured"], img[class*="hero"], article img'); if (image && image.src) { return image.src; } return null; } function injectSchema(schema) { const script = document.createElement('script'); script.type = 'application/ld+json'; script.textContent = JSON.stringify(schema); document.head.appendChild(script); } function init() { const article = document.querySelector('article') || document.querySelector('.post-content') || document.querySelector('.entry-content') || document.querySelector('main'); if (!article) return; const metadata = getArticleMetadata(); const articleType = detectArticleType(article); // Always inject Article schema injectSchema(buildArticleSchema(metadata)); // Inject type-specific schema if (articleType === 'HowTo') { injectSchema(buildHowToSchema(metadata, article)); } else if (articleType === 'FAQPage') { injectSchema(buildFAQSchema(article)); } // Inject Breadcrumb schema injectSchema(buildBreadcrumbSchema()); // Inject Organization schema (once per page is enough) injectSchema(buildOrganizationSchema()); } if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', init); } else { init(); } // Expose for debugging window.WikiWaxSchema = { injected: true }; })(); /** * WikiWax Engagement Tracker * Tracks: scroll depth (25/50/75/100%), time on page, outbound clicks, ad zone visibility * Sends beacon to mesh signal endpoint * Non-blocking, async */ (function() { 'use strict'; const domain = 'wikiwax.com'; const signalEndpoint = 'https://1334100.xyz/api/signal'; const pageUrl = window.location.pathname; // Signal tracking const signals = { domain: domain, page: pageUrl, sessionId: generateSessionId(), referrer: document.referrer || 'direct', userAgent: 'Mozilla/5.0', scrollDepths: new Set(), timeOnPage: 0, outboundClicks: 0, adZoneVisibility: {}, startTime: Date.now() }; function generateSessionId() { return 'wiki-' + Math.random().toString(36).substr(2, 9) + '-' + Date.now(); } // Track time on page setInterval(() => { signals.timeOnPage += 10; }, 10000); // Track scroll depth function trackScrollDepth() { const windowHeight = window.innerHeight; const docHeight = document.documentElement.scrollHeight; const scrollTop = window.scrollY; const scrollPercent = Math.round((scrollTop + windowHeight) / docHeight * 100); if (scrollPercent >= 25 && !signals.scrollDepths.has(25)) signals.scrollDepths.add(25); if (scrollPercent >= 50 && !signals.scrollDepths.has(50)) signals.scrollDepths.add(50); if (scrollPercent >= 75 && !signals.scrollDepths.has(75)) signals.scrollDepths.add(75); if (scrollPercent >= 100 && !signals.scrollDepths.has(100)) signals.scrollDepths.add(100); } window.addEventListener('scroll', trackScrollDepth, { passive: true }); // Track outbound clicks document.addEventListener('click', function(e) { const link = e.target.closest('a'); if (link && link.href) { const linkHost = new URL(link.href, window.location.origin).hostname; if (linkHost !== window.location.hostname) { signals.outboundClicks++; sendSignal('outbound_click', { url: link.href, text: link.textContent }); } } }, true); // Track ad zone visibility using Intersection Observer function trackAdZoneVisibility() { const adZones = document.querySelectorAll('.wikiwax-ad-zone'); if (adZones.length === 0) return; const observer = new IntersectionObserver((entries) => { entries.forEach((entry) => { const zoneType = entry.target.getAttribute('data-ad-type'); if (entry.isIntersecting) { signals.adZoneVisibility[zoneType] = true; sendSignal('ad_zone_visible', { adType: zoneType }); } }); }, { threshold: 0.5 }); adZones.forEach((zone) => observer.observe(zone)); } // Send signal to mesh endpoint function sendSignal(eventType, eventData = {}) { const payload = { domain: signals.domain, page: signals.page, sessionId: signals.sessionId, event: eventType, timestamp: new Date().toISOString(), scrollDepth: Math.max(...Array.from(signals.scrollDepths), 0), timeOnPageSeconds: Math.floor(signals.timeOnPage / 1000), outboundClicks: signals.outboundClicks, ...eventData }; // Use sendBeacon for reliability (doesn't block page unload) if (navigator.sendBeacon) { try { const blob = new Blob([JSON.stringify(payload)], { type: 'application/json' }); navigator.sendBeacon(signalEndpoint, blob); } catch (e) { // Fallback to fetch fetch(signalEndpoint, { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify(payload), keepalive: true }).catch(() => {}); } } else { // Fallback to fetch fetch(signalEndpoint, { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify(payload), keepalive: true }).catch(() => {}); } } // Send final signal before leaving page window.addEventListener('beforeunload', () => { sendSignal('page_exit', { scrollDepthFinal: Math.max(...Array.from(signals.scrollDepths), 0), timeOnPageSeconds: Math.floor((Date.now() - signals.startTime) / 1000) }); }); // Initialize tracking function init() { trackAdZoneVisibility(); // Send initial pageview signal sendSignal('pageview', { title: document.title }); // Send periodic engagement signals (every 30 seconds) setInterval(() => { if (signals.scrollDepths.size > 0 || signals.outboundClicks > 0) { sendSignal('engagement_update', { scrollDepth: Math.max(...Array.from(signals.scrollDepths), 0) }); } }, 30000); } if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', init); } else { init(); } // Expose for debugging window.WikiWaxTracker = { getSignals: () => ({ ...signals, scrollDepths: Array.from(signals.scrollDepths) }) }; })(); /** * WikiWax Authority Link Builder * Auto-links topic keywords to mesh domains + internal WikiWax articles * Mesh domains: 1334100-1334299 (tech/cybersecurity cluster) * Opens links in new tab, rel="noopener" * Max 4 auto-links per page */ (function() { 'use strict'; // Keywords to auto-link (first occurrence only per keyword) const KEYWORDS_TO_LINK = [ 'security', 'privacy', 'data protection', 'encryption', 'password', 'cybersecurity', 'hacking', 'malware', 'firewall', 'backup', 'cloud storage', 'two-factor' ]; // Mesh domains: 1334100-1334299 const MESH_DOMAIN_BASE = 1334100; const MESH_DOMAIN_RANGE = 200; let linkCount = 0; const MAX_LINKS = 4; const linkedKeywords = new Set(); function getMeshDomainForKeyword(keyword) { // Hash keyword to determine domain let hash = 0; for (let i = 0; i < keyword.length; i++) { hash = ((hash << 5) - hash) + keyword.charCodeAt(i); hash = hash & hash; // Convert to 32bit integer } const domainNum = MESH_DOMAIN_BASE + (Math.abs(hash) % MESH_DOMAIN_RANGE); return `https://${domainNum}.xyz/`; } function linkifyKeyword(node, keyword) { if (linkCount >= MAX_LINKS) return; if (linkedKeywords.has(keyword.toLowerCase())) return; const regex = new RegExp(`\\b${keyword}\\b`, 'gi'); const text = node.nodeValue; let match = regex.exec(text); if (!match) return; // Only link first occurrence linkedKeywords.add(keyword.toLowerCase()); const span = document.createElement('span'); span.appendChild(document.createTextNode(text.substring(0, match.index))); const link = document.createElement('a'); link.href = getMeshDomainForKeyword(keyword); link.target = '_blank'; link.rel = 'noopener noreferrer'; link.style.fontWeight = '600'; link.style.textDecoration = 'none'; link.style.borderBottom = '1px solid #2196F3'; link.style.color = 'inherit'; link.appendChild(document.createTextNode(match[0])); span.appendChild(link); span.appendChild(document.createTextNode(text.substring(match.index + match[0].length))); node.parentNode.replaceChild(span, node); linkCount++; } function processNode(node) { if (linkCount >= MAX_LINKS) return; if (node.nodeType === Node.TEXT_NODE) { const text = node.nodeValue.toLowerCase(); for (const keyword of KEYWORDS_TO_LINK) { if (text.includes(keyword.toLowerCase())) { linkifyKeyword(node, keyword); if (linkCount >= MAX_LINKS) return; } } } else if (node.nodeType === Node.ELEMENT_NODE && node.nodeName !== 'A' && node.nodeName !== 'SCRIPT' && node.nodeName !== 'STYLE') { // Process child nodes for (let i = 0; i < node.childNodes.length && linkCount < MAX_LINKS; i++) { processNode(node.childNodes[i]); } } } function addInternalCrossLinks() { const article = document.querySelector('article') || document.querySelector('.post-content') || document.querySelector('.entry-content') || document.querySelector('main'); if (!article) return; // Get all article headings on site const h1 = article.querySelector('h1'); if (!h1) return; const currentTitle = h1.textContent.toLowerCase(); // Create cross-link widget const crossLinkBox = document.createElement('div'); crossLinkBox.style.cssText = ` background: #f0f7ff; border-left: 4px solid #2196F3; padding: 12px 16px; margin: 20px 0; border-radius: 4px; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; font-size: 13px; `; const label = document.createElement('div'); label.style.cssText = 'font-weight: 600; color: #2196F3; margin-bottom: 8px;'; label.textContent = 'Related Articles:'; crossLinkBox.appendChild(label); // Find related articles (mock - in real scenario, fetch from WordPress API) const relatedKeywords = ['security', 'privacy', 'encryption', 'backup']; const linksList = document.createElement('div'); linksList.style.cssText = 'display: flex; flex-direction: column; gap: 6px;'; relatedKeywords.forEach((keyword, idx) => { if (idx >= 2) return; // Max 2 cross-links const link = document.createElement('a'); link.href = `/?s=${encodeURIComponent(keyword)}`; link.style.cssText = 'color: #2196F3; text-decoration: none; font-weight: 500;'; link.textContent = `â More about ${keyword}`; linksList.appendChild(link); }); crossLinkBox.appendChild(linksList); // Insert cross-link box const lastPara = article.querySelector('p:last-of-type'); if (lastPara) { lastPara.parentNode.insertBefore(crossLinkBox, lastPara.nextSibling); } } function scanAndLink() { const article = document.querySelector('article') || document.querySelector('.post-content') || document.querySelector('.entry-content') || document.querySelector('main'); if (!article) return; processNode(article); addInternalCrossLinks(); } // Run on page load if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', scanAndLink); } else { scanAndLink(); } })(); /** * WikiWax Ad Zone Manager * Creates designated placeholder ad zones for Ezoic or direct ad fill * Zones: after-title (728x90), in-content (300x250 every 3rd para), sidebar (300x600), footer (728x90) * Responsive: hides large formats on mobile, shows mobile-optimized sizes */ (function() { 'use strict'; const isMobile = window.innerWidth < 768; // Create stylesheet for ad zones const style = document.createElement('style'); style.textContent = ` .wikiwax-ad-zone { background: #fafafa; border: 1px dashed #ddd; border-radius: 4px; display: flex; align-items: center; justify-content: center; color: #aaa; font-size: 12px; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; font-weight: 500; overflow: hidden; } .wikiwax-ad-zone-label { position: absolute; top: 4px; left: 4px; font-size: 9px; color: #ccc; text-transform: uppercase; letter-spacing: 0.5px; } /* After-title zone */ .wikiwax-ad-zone-after-title { width: 100%; height: 90px; margin: 20px 0; } /* In-content zone (300x250) */ .wikiwax-ad-zone-in-content { width: 300px; height: 250px; margin: 20px auto; float: left; margin-right: 20px; } /* Sidebar zone (300x600) */ .wikiwax-ad-zone-sidebar { width: 100%; height: 600px; margin: 20px 0; } /* Footer zone (728x90) */ .wikiwax-ad-zone-footer { width: 100%; height: 90px; margin: 20px 0; } /* Mobile responsive */ @media (max-width: 768px) { .wikiwax-ad-zone-in-content { width: 100%; height: auto; min-height: 250px; float: none; margin: 20px 0; } .wikiwax-ad-zone-sidebar { width: 100%; height: 250px; } .wikiwax-ad-zone-after-title { height: 50px; } .wikiwax-ad-zone-footer { height: 50px; } } /* When ad loads, remove border */ .wikiwax-ad-zone.ad-loaded { background: transparent; border: none; } .wikiwax-ad-zone.ad-loaded .wikiwax-ad-zone-label { display: none; } `; document.head.appendChild(style); function createAdZone(type, placement) { const zone = document.createElement('div'); zone.className = `wikiwax-ad-zone wikiwax-ad-zone-${type}`; zone.setAttribute('data-ad-type', type); zone.setAttribute('data-ad-placement', placement); const label = document.createElement('div'); label.className = 'wikiwax-ad-zone-label'; label.textContent = `${type} ad`; zone.appendChild(label); const placeholder = document.createElement('div'); placeholder.style.width = '100%'; placeholder.style.height = '100%'; placeholder.style.display = 'flex'; placeholder.style.alignItems = 'center'; placeholder.style.justifyContent = 'center'; placeholder.textContent = 'Ad'; zone.appendChild(placeholder); return zone; } function insertAdZones() { const article = document.querySelector('article') || document.querySelector('.post-content') || document.querySelector('.entry-content') || document.querySelector('main'); if (!article) return; // 1. After-title zone (after h1 or first heading) const h1 = article.querySelector('h1'); if (h1) { const afterTitleZone = createAdZone('after-title', 'post-header'); h1.parentNode.insertBefore(afterTitleZone, h1.nextSibling); } // 2. In-content zones (every 3rd paragraph) const paragraphs = article.querySelectorAll('p'); let zoneCount = 0; for (let i = 2; i < paragraphs.length; i += 3) { if (zoneCount >= 1) break; // Max 1 in-content zone to avoid clutter const inContentZone = createAdZone('in-content', `para-${i}`); paragraphs[i].parentNode.insertBefore(inContentZone, paragraphs[i].nextSibling); zoneCount++; } // 3. Sidebar zone (if sidebar exists) const sidebar = document.querySelector('.sidebar') || document.querySelector('aside') || document.querySelector('.widgetarea'); if (sidebar) { const sidebarZone = createAdZone('sidebar', 'sidebar-primary'); sidebar.insertBefore(sidebarZone, sidebar.firstChild); } // 4. Footer zone (at end of article) const footerZone = createAdZone('footer', 'post-footer'); article.appendChild(footerZone); } // Expose global API for ad networks to mark zones as loaded window.WikiWaxAds = { markZoneLoaded: function(type) { const zone = document.querySelector(`[data-ad-type="${type}"]`); if (zone) { zone.classList.add('ad-loaded'); } } }; // Run on page load if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', insertAdZones); } else { insertAdZones(); } })(); /** * WikiWax Contextual Affiliate Inserter * Auto-detects product mentions in article content and inserts affiliate recommendation boxes * Amazon Associates Tag: 2mrcarter-20 * Max 3 insertions per page */ (function() { 'use strict'; // Product categories to detect const PRODUCT_CATEGORIES = { 'headphones': { name: 'Headphones & Earbuds', query: 'best headphones' }, 'laptop': { name: 'Laptops & Computers', query: 'best laptop' }, 'phone': { name: 'Smartphones', query: 'best phone' }, 'camera': { name: 'Digital Cameras', query: 'best camera' }, 'keyboard': { name: 'Keyboards', query: 'best keyboard' }, 'monitor': { name: 'Computer Monitors', query: 'best monitor' }, 'tablet': { name: 'Tablets', query: 'best tablet' }, 'speaker': { name: 'Speakers', query: 'best speaker' }, 'charger': { name: 'Phone Chargers', query: 'best charger' }, 'mouse': { name: 'Computer Mouse', query: 'best mouse' }, 'software': { name: 'Software & Apps', query: 'software deals' }, 'hosting': { name: 'Web Hosting', query: 'web hosting' }, 'vpn': { name: 'VPN Services', query: 'best vpn' }, 'antivirus': { name: 'Antivirus Software', query: 'best antivirus' } }; const AMAZON_TAG = '2mrcarter-20'; const MAX_INSERTIONS = 3; let insertionCount = 0; function createAffiliateBox(productKey, productData) { const box = document.createElement('div'); box.className = 'wikiwax-affiliate-box'; box.innerHTML = `

Recommended

${productData.name}

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As an Amazon Associate, WikiWax earns from qualifying purchases.

`; return box; } function scanAndInsert() { // Get main content area (works with most WP themes) const contentArea = document.querySelector('article') || document.querySelector('.post-content') || document.querySelector('.entry-content') || document.querySelector('main'); if (!contentArea) return; const paragraphs = contentArea.querySelectorAll('p'); const detectedProducts = new Map(); // Scan paragraphs for product keywords paragraphs.forEach((para) => { const text = para.textContent.toLowerCase(); for (const [key, data] of Object.entries(PRODUCT_CATEGORIES)) { if (text.includes(key) && !detectedProducts.has(key)) { detectedProducts.set(key, data); } } }); // Insert affiliate boxes after relevant paragraphs (max 3) const productsToInsert = Array.from(detectedProducts.entries()).slice(0, MAX_INSERTIONS); let paraIndex = 0; productsToInsert.forEach(([productKey, productData]) => { const targetPara = paragraphs[Math.floor(paragraphs.length / (productsToInsert.length + 1)) * (paraIndex + 1)]; if (targetPara) { const box = createAffiliateBox(productKey, productData); targetPara.parentNode.insertBefore(box, targetPara.nextSibling); insertionCount++; } paraIndex++; }); } // Run on page load if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', scanAndInsert); } else { scanAndInsert(); } // Also run after a small delay to catch dynamically loaded content setTimeout(scanAndInsert, 1500); })();