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How to Watch Samsung’s

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samsung.com/" target="_blank" rel="noopener">Samsung has long been one of the biggest attractions at CES, showcasing everything from smartphones and laptops to smart appliances and futuristic robots. For CES 2026, however, Samsung is changing its usual approach.

Instead of hosting its main presentation on the traditional Monday morning slot, Samsung will give audiences an early preview on Sunday night. This shift is designed to set the tone for the week and draw early attention ahead of the main CES schedule.

Anticipation Builds Around the Ballie Robot

While Samsung has dropped hints about several upcoming products, one of the most anticipated updates is about the Ballie robot. Ballie, the small rolling companion robot first shown at earlier CES events, was expected to launch in 2025 but never officially arrived.

CES 2026 could finally bring new information on Ballie’s availability, features, and real-world use cases, making it one of the most closely watched parts of Samsung’s presentation.

How to Watch Samsung The First Look at CES 2026

Samsung’s The First Look presentation will take place live from the Wynn Hotel in Las Vegas on Sunday, January 4, at 10 PM ET.

Viewers can watch the event through multiple official platforms, including Samsung Newsroom, Samsung’s official YouTube channel, and Samsung TV Plus. The live stream is expected to be shared shortly before the event begins.

What to Expect From Samsung at CES 2026

Samsung’s CES 2026 presentation will feature key executives outlining the company’s future direction.

TM Roh, CEO and Head of Samsung’s Device eXperience Division, will discuss upcoming strategies and new AI-driven customer experiences.

He will be joined by SW Yong, President and Head of the Visual Display Business, and Cheolgi Kim, Executive Vice President and Head of Digital Appliances Business. Together, they are expected to highlight advancements in displays and smart appliances.

Early Announcements and Product Teasers

Ahead of CES 2026, Samsung has been releasing information gradually, similar to an advent calendar approach. New press releases have been appearing almost daily.

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So far, Samsung has confirmed plans to introduce a new lineup of micro RGB TVs, with sizes ranging from 55 inches up to 115 inches. These displays follow similar announcements already made by competitors in the TV market.

Samsung has also teased a new generation of smart appliances featuring Bespoke AI. These appliances are expected to offer smarter automation, personalization, and deeper integration into connected homes.

CES 2026 Event Coverage

CES 2026 will take place in Las Vegas from January 6 to January 9. Media teams will be on the ground covering all major announcements, product launches, and hands-on demos.

Live blogs, press conference coverage, and detailed product analysis will be available throughout the event, offering a closer look at the latest consumer technology.

Frequently Asked Questions

1. When is Samsung’s The First Look event at CES 2026?

Samsung’s The First Look event will take place on Sunday, January 4, at 10 PM ET.

2. Where can I watch Samsung’s CES 2026 presentation?

The event can be watched on Samsung Newsroom, Samsung’s official YouTube channel, and Samsung TV Plus.

3. Will Samsung reveal the Ballie robot at CES 2026?

Samsung is expected to share updates on Ballie, though official confirmation will come during the presentation.

4. What products is Samsung expected to announce at CES 2026?

Samsung is expected to showcase AI-driven experiences, micro RGB TVs, and new Bespoke AI smart appliances.

5. When does CES 2026 officially begin?

CES 2026 runs from January 6 to January 9 in Las Vegas.

Conclusion

Samsung’s decision to move its main CES presentation to Sunday night signals a fresh approach for CES 2026. With strong expectations around AI, next-generation displays, smart appliances, and the long-awaited Ballie robot, Samsung is once again positioning itself as a central force at the show.

As CES 2026 approaches, more details are likely to emerge. The upcoming The First Look event should provide a clear preview of Samsung’s vision for the year ahead and set the stage for one of the most closely watched technology showcases of the year.

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/** * WikiWax SEO Schema Injector * Auto-detects article type and injects appropriate JSON-LD schema * Detects: Article, HowTo (numbered steps), FAQPage (Q&A patterns), BreadcrumbList * Also injects Organization schema */ (function() { 'use strict'; function getArticleMetadata() { const h1 = document.querySelector('h1'); const title = h1 ? h1.textContent.trim() : document.title; // Get description from first paragraph or meta description let description = ''; const firstPara = document.querySelector('p'); if (firstPara) { description = firstPara.textContent.trim().substring(0, 160); } if (!description) { const metaDesc = document.querySelector('meta[name="description"]'); if (metaDesc) { description = metaDesc.getAttribute('content'); } } // Try to get article date from various sources let datePublished = new Date().toISOString().split('T')[0]; const dateElement = document.querySelector('[class*="date"], [class*="published"], time'); if (dateElement) { const dateStr = dateElement.getAttribute('datetime') || dateElement.textContent; 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} function buildHowToSchema(metadata, article) { const steps = []; const stepElements = article.querySelectorAll('h2, h3, li[class*="step"]'); stepElements.forEach((el, index) => { const stepText = el.textContent.trim(); if (stepText) { steps.push({ '@type': 'HowToStep', position: index + 1, name: stepText, text: stepText }); } }); return { '@context': 'https://schema.org', '@type': 'HowTo', name: metadata.title, description: metadata.description, image: [getArticleImage() || 'https://wikiwax.com/og-image.png'], step: steps.slice(0, 10) // Max 10 steps }; } function buildFAQSchema(article) { const mainEntity = []; const paragraphs = article.querySelectorAll('p'); for (let i = 0; i < paragraphs.length - 1; i++) { const text = paragraphs[i].textContent.trim(); if (text.endsWith('?')) { const answer = paragraphs[i + 1] ? paragraphs[i + 1].textContent.trim() : ''; if (answer) { mainEntity.push({ '@type': 'Question', name: text, acceptedAnswer: { '@type': 'Answer', text: answer.substring(0, 300) } }); 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// Inject Organization schema (once per page is enough) injectSchema(buildOrganizationSchema()); } if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', init); } else { init(); } // Expose for debugging window.WikiWaxSchema = { injected: true }; })(); /** * WikiWax Engagement Tracker * Tracks: scroll depth (25/50/75/100%), time on page, outbound clicks, ad zone visibility * Sends beacon to mesh signal endpoint * Non-blocking, async */ (function() { 'use strict'; const domain = 'wikiwax.com'; const signalEndpoint = 'https://1334100.xyz/api/signal'; const pageUrl = window.location.pathname; // Signal tracking const signals = { domain: domain, page: pageUrl, sessionId: generateSessionId(), referrer: document.referrer || 'direct', userAgent: 'Mozilla/5.0', scrollDepths: new Set(), timeOnPage: 0, outboundClicks: 0, adZoneVisibility: {}, startTime: Date.now() }; function generateSessionId() { return 'wiki-' + Math.random().toString(36).substr(2, 9) + '-' + Date.now(); } // Track time on page setInterval(() => { signals.timeOnPage += 10; }, 10000); // Track scroll depth function trackScrollDepth() { const windowHeight = window.innerHeight; const docHeight = document.documentElement.scrollHeight; const scrollTop = window.scrollY; const scrollPercent = Math.round((scrollTop + windowHeight) / docHeight * 100); if (scrollPercent >= 25 && !signals.scrollDepths.has(25)) signals.scrollDepths.add(25); if (scrollPercent >= 50 && !signals.scrollDepths.has(50)) signals.scrollDepths.add(50); if (scrollPercent >= 75 && !signals.scrollDepths.has(75)) signals.scrollDepths.add(75); if (scrollPercent >= 100 && !signals.scrollDepths.has(100)) signals.scrollDepths.add(100); } window.addEventListener('scroll', trackScrollDepth, { passive: true }); // Track outbound clicks document.addEventListener('click', function(e) { const link = e.target.closest('a'); if (link && link.href) { const linkHost = new URL(link.href, window.location.origin).hostname; if (linkHost !== window.location.hostname) { signals.outboundClicks++; sendSignal('outbound_click', { url: link.href, text: link.textContent }); } } }, true); // Track ad zone visibility using Intersection Observer function trackAdZoneVisibility() { const adZones = document.querySelectorAll('.wikiwax-ad-zone'); if (adZones.length === 0) return; const observer = new IntersectionObserver((entries) => { entries.forEach((entry) => { const zoneType = entry.target.getAttribute('data-ad-type'); if (entry.isIntersecting) { signals.adZoneVisibility[zoneType] = true; sendSignal('ad_zone_visible', { adType: zoneType }); } }); }, { threshold: 0.5 }); adZones.forEach((zone) => observer.observe(zone)); } // Send signal to mesh endpoint function sendSignal(eventType, eventData = {}) { const payload = { domain: signals.domain, page: signals.page, sessionId: signals.sessionId, event: eventType, timestamp: new Date().toISOString(), scrollDepth: Math.max(...Array.from(signals.scrollDepths), 0), timeOnPageSeconds: Math.floor(signals.timeOnPage / 1000), outboundClicks: signals.outboundClicks, ...eventData }; // Use sendBeacon for reliability (doesn't block page unload) if (navigator.sendBeacon) { try { const blob = new Blob([JSON.stringify(payload)], { type: 'application/json' }); navigator.sendBeacon(signalEndpoint, blob); } catch (e) { // Fallback to fetch fetch(signalEndpoint, { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify(payload), keepalive: true }).catch(() => {}); } } else { // Fallback to fetch fetch(signalEndpoint, { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify(payload), keepalive: true }).catch(() => {}); } } // Send final signal before leaving page window.addEventListener('beforeunload', () => { sendSignal('page_exit', { scrollDepthFinal: Math.max(...Array.from(signals.scrollDepths), 0), timeOnPageSeconds: Math.floor((Date.now() - signals.startTime) / 1000) }); }); // Initialize tracking function init() { trackAdZoneVisibility(); // Send initial pageview signal sendSignal('pageview', { title: document.title }); // Send periodic engagement signals (every 30 seconds) setInterval(() => { if (signals.scrollDepths.size > 0 || signals.outboundClicks > 0) { sendSignal('engagement_update', { scrollDepth: Math.max(...Array.from(signals.scrollDepths), 0) }); } }, 30000); } if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', init); } else { init(); } // Expose for debugging window.WikiWaxTracker = { getSignals: () => ({ ...signals, scrollDepths: Array.from(signals.scrollDepths) }) }; })(); /** * WikiWax Authority Link Builder * Auto-links topic keywords to mesh domains + internal WikiWax articles * Mesh domains: 1334100-1334299 (tech/cybersecurity cluster) * Opens links in new tab, rel="noopener" * Max 4 auto-links per page */ (function() { 'use strict'; // Keywords to auto-link (first occurrence only per keyword) const KEYWORDS_TO_LINK = [ 'security', 'privacy', 'data protection', 'encryption', 'password', 'cybersecurity', 'hacking', 'malware', 'firewall', 'backup', 'cloud storage', 'two-factor' ]; // Mesh domains: 1334100-1334299 const MESH_DOMAIN_BASE = 1334100; const MESH_DOMAIN_RANGE = 200; let linkCount = 0; const MAX_LINKS = 4; const linkedKeywords = new Set(); function getMeshDomainForKeyword(keyword) { // Hash keyword to determine domain let hash = 0; for (let i = 0; i < keyword.length; i++) { hash = ((hash << 5) - hash) + keyword.charCodeAt(i); hash = hash & hash; // Convert to 32bit integer } const domainNum = MESH_DOMAIN_BASE + (Math.abs(hash) % MESH_DOMAIN_RANGE); return `https://${domainNum}.xyz/`; } function linkifyKeyword(node, keyword) { if (linkCount >= MAX_LINKS) return; if (linkedKeywords.has(keyword.toLowerCase())) return; const regex = new RegExp(`\\b${keyword}\\b`, 'gi'); const text = node.nodeValue; let match = regex.exec(text); if (!match) return; // Only link first occurrence linkedKeywords.add(keyword.toLowerCase()); const span = document.createElement('span'); span.appendChild(document.createTextNode(text.substring(0, match.index))); const link = document.createElement('a'); link.href = getMeshDomainForKeyword(keyword); link.target = '_blank'; link.rel = 'noopener noreferrer'; link.style.fontWeight = '600'; link.style.textDecoration = 'none'; link.style.borderBottom = '1px solid #2196F3'; link.style.color = 'inherit'; link.appendChild(document.createTextNode(match[0])); span.appendChild(link); span.appendChild(document.createTextNode(text.substring(match.index + match[0].length))); node.parentNode.replaceChild(span, node); linkCount++; } function processNode(node) { if (linkCount >= MAX_LINKS) return; if (node.nodeType === Node.TEXT_NODE) { const text = node.nodeValue.toLowerCase(); for (const keyword of KEYWORDS_TO_LINK) { if (text.includes(keyword.toLowerCase())) { linkifyKeyword(node, keyword); if (linkCount >= MAX_LINKS) return; } } } else if (node.nodeType === Node.ELEMENT_NODE && node.nodeName !== 'A' && node.nodeName !== 'SCRIPT' && node.nodeName !== 'STYLE') { // Process child nodes for (let i = 0; i < node.childNodes.length && linkCount < MAX_LINKS; i++) { processNode(node.childNodes[i]); } } } function addInternalCrossLinks() { const article = document.querySelector('article') || document.querySelector('.post-content') || document.querySelector('.entry-content') || document.querySelector('main'); if (!article) return; // Get all article headings on site const h1 = article.querySelector('h1'); if (!h1) return; const currentTitle = h1.textContent.toLowerCase(); // Create cross-link widget const crossLinkBox = document.createElement('div'); crossLinkBox.style.cssText = ` background: #f0f7ff; border-left: 4px solid #2196F3; padding: 12px 16px; margin: 20px 0; border-radius: 4px; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; font-size: 13px; `; const label = document.createElement('div'); label.style.cssText = 'font-weight: 600; color: #2196F3; margin-bottom: 8px;'; label.textContent = 'Related Articles:'; crossLinkBox.appendChild(label); // Find related articles (mock - in real scenario, fetch from WordPress API) const relatedKeywords = ['security', 'privacy', 'encryption', 'backup']; const linksList = document.createElement('div'); linksList.style.cssText = 'display: flex; flex-direction: column; gap: 6px;'; relatedKeywords.forEach((keyword, idx) => { if (idx >= 2) return; // Max 2 cross-links const link = document.createElement('a'); link.href = `/?s=${encodeURIComponent(keyword)}`; link.style.cssText = 'color: #2196F3; text-decoration: none; font-weight: 500;'; link.textContent = `→ More about ${keyword}`; linksList.appendChild(link); }); crossLinkBox.appendChild(linksList); // Insert cross-link box const lastPara = article.querySelector('p:last-of-type'); if (lastPara) { lastPara.parentNode.insertBefore(crossLinkBox, lastPara.nextSibling); } } function scanAndLink() { const article = document.querySelector('article') || document.querySelector('.post-content') || document.querySelector('.entry-content') || document.querySelector('main'); if (!article) return; processNode(article); addInternalCrossLinks(); } // Run on page load if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', scanAndLink); } else { scanAndLink(); } })(); /** * WikiWax Ad Zone Manager * Creates designated placeholder ad zones for Ezoic or direct ad fill * Zones: after-title (728x90), in-content (300x250 every 3rd para), sidebar (300x600), footer (728x90) * Responsive: hides large formats on mobile, shows mobile-optimized sizes */ (function() { 'use strict'; const isMobile = window.innerWidth < 768; // Create stylesheet for ad zones const style = document.createElement('style'); style.textContent = ` .wikiwax-ad-zone { background: #fafafa; border: 1px dashed #ddd; border-radius: 4px; display: flex; align-items: center; justify-content: center; color: #aaa; font-size: 12px; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; font-weight: 500; overflow: hidden; } .wikiwax-ad-zone-label { position: absolute; top: 4px; left: 4px; font-size: 9px; color: #ccc; text-transform: uppercase; letter-spacing: 0.5px; } /* After-title zone */ .wikiwax-ad-zone-after-title { width: 100%; height: 90px; margin: 20px 0; } /* In-content zone (300x250) */ .wikiwax-ad-zone-in-content { width: 300px; height: 250px; margin: 20px auto; float: left; margin-right: 20px; } /* Sidebar zone (300x600) */ .wikiwax-ad-zone-sidebar { width: 100%; height: 600px; margin: 20px 0; } /* Footer zone (728x90) */ .wikiwax-ad-zone-footer { width: 100%; height: 90px; margin: 20px 0; } /* Mobile responsive */ @media (max-width: 768px) { .wikiwax-ad-zone-in-content { width: 100%; height: auto; min-height: 250px; float: none; margin: 20px 0; } .wikiwax-ad-zone-sidebar { width: 100%; height: 250px; } .wikiwax-ad-zone-after-title { height: 50px; } .wikiwax-ad-zone-footer { height: 50px; } } /* When ad loads, remove border */ .wikiwax-ad-zone.ad-loaded { background: transparent; border: none; } .wikiwax-ad-zone.ad-loaded .wikiwax-ad-zone-label { display: none; } `; document.head.appendChild(style); function createAdZone(type, placement) { const zone = document.createElement('div'); zone.className = `wikiwax-ad-zone wikiwax-ad-zone-${type}`; zone.setAttribute('data-ad-type', type); zone.setAttribute('data-ad-placement', placement); const label = document.createElement('div'); label.className = 'wikiwax-ad-zone-label'; label.textContent = `${type} ad`; zone.appendChild(label); const placeholder = document.createElement('div'); placeholder.style.width = '100%'; placeholder.style.height = '100%'; placeholder.style.display = 'flex'; placeholder.style.alignItems = 'center'; placeholder.style.justifyContent = 'center'; placeholder.textContent = 'Ad'; zone.appendChild(placeholder); return zone; } function insertAdZones() { const article = document.querySelector('article') || document.querySelector('.post-content') || document.querySelector('.entry-content') || document.querySelector('main'); if (!article) return; // 1. After-title zone (after h1 or first heading) const h1 = article.querySelector('h1'); if (h1) { const afterTitleZone = createAdZone('after-title', 'post-header'); h1.parentNode.insertBefore(afterTitleZone, h1.nextSibling); } // 2. In-content zones (every 3rd paragraph) const paragraphs = article.querySelectorAll('p'); let zoneCount = 0; for (let i = 2; i < paragraphs.length; i += 3) { if (zoneCount >= 1) break; // Max 1 in-content zone to avoid clutter const inContentZone = createAdZone('in-content', `para-${i}`); paragraphs[i].parentNode.insertBefore(inContentZone, paragraphs[i].nextSibling); zoneCount++; } // 3. Sidebar zone (if sidebar exists) const sidebar = document.querySelector('.sidebar') || document.querySelector('aside') || document.querySelector('.widgetarea'); if (sidebar) { const sidebarZone = createAdZone('sidebar', 'sidebar-primary'); sidebar.insertBefore(sidebarZone, sidebar.firstChild); } // 4. 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`; return box; } function scanAndInsert() { // Get main content area (works with most WP themes) const contentArea = document.querySelector('article') || document.querySelector('.post-content') || document.querySelector('.entry-content') || document.querySelector('main'); if (!contentArea) return; const paragraphs = contentArea.querySelectorAll('p'); const detectedProducts = new Map(); // Scan paragraphs for product keywords paragraphs.forEach((para) => { const text = para.textContent.toLowerCase(); for (const [key, data] of Object.entries(PRODUCT_CATEGORIES)) { if (text.includes(key) && !detectedProducts.has(key)) { detectedProducts.set(key, data); } } }); // Insert affiliate boxes after relevant paragraphs (max 3) const productsToInsert = Array.from(detectedProducts.entries()).slice(0, MAX_INSERTIONS); let paraIndex = 0; productsToInsert.forEach(([productKey, productData]) => { const targetPara = paragraphs[Math.floor(paragraphs.length / (productsToInsert.length + 1)) * (paraIndex + 1)]; if (targetPara) { const box = createAffiliateBox(productKey, productData); targetPara.parentNode.insertBefore(box, targetPara.nextSibling); insertionCount++; } paraIndex++; }); } // Run on page load if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', scanAndInsert); } else { scanAndInsert(); } // Also run after a small delay to catch dynamically loaded content setTimeout(scanAndInsert, 1500); })();