Apple has recently made some major changes to the policies of the App store which has been done keeping in mind the requirements of the developers and the request for fair play. The issue had been raised by developers for a long time where they wanted to get rid of the anti-competitive and restrictive practices of Apple on the App store.
As per the latest update, Apple has deleted clause 3.1.3 in their App Store guidelines which state that “Developers cannot use information obtained within the app to target individual users outside of the app to use purchasing methods other than in-app purchase (such as sending an individual user an email about other purchasing methods, after that, individual signs up for an account within the app).”
Although it has been a major victory for the developers, the issue of restriction on user experience choice and product experience still exists. Another issue that developers have been looking closely at is the issue of providing an alternative payment method for in-app purchases, which would allow the developers to avoid hefty commissions.
As per All India Digital Foundation (ADIF), who has been associated with Digital Startup, believe that this is a welcome move by Apple as both App Store and Play Store have been dominating the market for a long time and playing as per their own rules. However, they do think that there are still many changes that need to be done in their policies which would promote fair play in the market and will not provide priorities to apps of big companies or developers.