Amazon has been working on new voice structures for Alexa for some time now and recently they also added a male voice to Alexa in certain countries. Apart from these, there was a special addition for the Indian consumers as well. A while back, it was confirmed by Amazon that they will be adding the voice of Bollywood star Amitabh Bachchan to Alexa, and now it has been finally made true. It makes Amitabh Bachchan the first Indian celebrity who has collaborated with an e-commerce giant for such a venture.
The announcement for the same was made last year and now the voice of the grand star has been added on Thursday. To add the voice of Amitabh Bachchan, one can do so from the Amazon India shopping app on Android. Using the mic button, one can add his voice. However, this will not be entirely free and users will have to pay a yearly subscription of Rs 149 and use “Amit Ji” as the word to wake up Alexa.
The best thing for Indian customers is that they can even give voice commands in Hindi. This is not the only addition to Amazon Alexa, but they are also looking forward to adding the voice of many other stars and celebrities to Alexa. Using different voice patterns would give users to connect with Alexa in a different and personalized way. It’s a great way for Amazon to connect with more users through Alexa, something that other voice assistants do not have right now.