When it comes to search engines, there is no doubt that Google ranks on the top, and then comes the number of other popular search engines. One of the most popular search engines apart from Google has been Bing. Now Bing has been an underrated player when it comes to search engines and now Microsoft has implemented a change that might help Bing expand its reach. The search engine before was simply called Bing. Now Microsoft has rebranded the search engine and now it will be called Microsoft Bing: The search engine that gives back.
They have also launched a new feature called “Give With Bing.” Whenever you search for something on Bing, you can use the same platform to make a charity as well. It seems that rebranding to Microsoft Bing would make people realize that it is a Microsoft product, which will increase the trust and confidence of the search engine for users. The changes to Microsoft Bing was done without any notification and information from the company.
As per the official statement from Jorbi Ribas, the CVP of Microsoft Bing, “Starting today, you will see a shift in product to Microsoft Bing, which reflects the continued integration of our search experiences across the Microsoft family.“The statement does reveal that a lot of new changes will be seen in Bing. Now with the additional Microsoft branding to Bing, we might see an increase in the use of Microsoft Bing and an expanded market in the search engines.